About Us

Fishing has always been my passion. It started as a teenager’s hobby I shared with my dad. We both enjoyed arranging the tackle, preparing rods, the small ‘rituals’ of getting ready. Then sitting quietly at beautiful spots by the water and having chats – what is not to enjoy in fishing ?!

Having a degree in engineering and design I am interested in the tech side of fishing as well. So here I am turning my hobby into a business and I’ve never felt happier at work.